Further into the decade of the 2010s and now into the 2020s, European owned clothing lines took over as the new trend and fad for hip hop clothing. Other artists would eventually come up with their own hip hop clothing brands, like State Property from Beanie Siegel, Outkast’s clothing brand, Nelly’s Vokal, and 50 Cent’s G-Unit.Īs the Polo brand became popular during the beginning of the 2010s the movement of urban clothing lines eventually came to a halt, mainly due to the marketing efforts that were promoted by the top hip hop artists. Diddy’s Sean John, and Russell Simmons’ Phat Farm. Some of the most successful were Jay-Z and Roc-A-Fella’s Roc-A-Wear, P. Hip-hop and rap moguls eventually became involved by creating their own line of clothing. This movement became strictly for the urban community and for the country’s hip hop culture, leading to the creation of numerous urban clothing brands. The arrival of FUBU during the 1990s spearheaded a movement of hip hop fashion brands of 2000s, despite hip hop clothing brands like Karl Kani and Mecca being active streetwear brands during the 1990s. Clothing brands like Kangol, an English company founded by Jacques Spreiregen, was also very popular with their signature bucket caps, becoming iconic during the early days of hip hop. Style has been part of America’s urban culture for generations, but with the rise of hip hop during the 1980s and 1990s, many urban clothing brands became strictly based around catering to the movement and culture of hip hop.īefore hip hop clothing brands, many would wear Starter jackets and hats, which produced clothing of one’s favorite sports team, or the likes of Tommy Hilfiger, Nautica and Polo. Hip Hop Fashion Top 20 Hip Hop Fashion Brands of 90s and 2000s
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